My resume
Feel free to download my PDF resume below
About me
Great design can connect humans, evoke emotion and has the power to improve someone's life.
I've always been interested in design. Even in my first job as a restaurant manager, I loved creating mural boards of weekly specials using different typefaces that caught my eye.
So I decided to delve more into the creative space and studied the world of Graphic Design. In fact, it was during my studies in Graphic Design that ultimately led me to UX, and I haven't looked back.
Since 2010, I have actively been involved in the creative and technology industries, taking on roles in Product Design, User Experience, and Graphic design. My focus is on digital products with a passion for creating simple and creative solutions to complex real-world problems that bring delight. I enjoy working across the entire product design life cycle, from leading discoveries and conducting research to facilitating design workshops and UI design.
I am currently a product designer at the National Australia Bank (NAB), one of the largest financial institutions in Australia servicing over 8.5 million customers. I'm part of the Personal Everyday Banking team who aims to make banking simpler and easier with its products, tools and helpful calculators.
Outside of design, my interests include bike packing, travelling, visiting art and photography galleries, researching new technologies, and music/podcasts. Check out my Series page, where you’ll see more of my creative flair.
*Disclaimer - I wrote the last part pre-baby. I now reminisce about a life with more free time to do anything or just sleep : )
In a previous life, I set up and ran a screen printing studio, damnfineprint.com.
Core Capabilities
User Experience Designer working across industries including Fintech, eCommerce, Creative and Technology, and Built Environment Architecture. Focused on solving problems by way of evidence-based, human-centred design principles
Contributing to medium to large-sized design teams and mentoring junior designers as well as working effectively in cross-functional teams
Skilled in a range of design methodologies — Lean UX, Double Diamond, Continuous Discovery, Design Thinking, and design strategy
Leading design projects from the discovery and problem definition stage through to ideation, prototyping, testing and delivery
Experience advocating the value of user experience and design thinking in large corporate organisations, evoking change of attitude towards design and helping to educate stakeholders in understanding the value of design
Strong expertise in industry standard tools — Figma, Miro, Photoshop, Illustrator, InDesign, Jira, Confluence, Dovetail, Usertesting and many more
Enthusiastic collaborator throughout the SDLC, with solid experience in Agile methodologies and working as part of a multi-disciplinary team
A good understanding of web and software development, backend systems, and system architecture to understand technological constraints
My Process
For me, it’s all about collaboration and bringing people together on the journey with you. I work with the business, UX research, and analytics teams to understand and create problem statements.
I then turn these problems into solutions at a Rumble Session workshop, with stakeholders, designers, developers, and anyone else who will be working on the project. The session starts with a short brief that gives context and defines focus areas. We then work in smaller groups, usually two or three, with specific problem areas, and get together to present back to the larger group.
The key focus of the Rumble is to generate breakthrough ideas for the given focus areas. The output is usually sketches or rough storyboards, making the suggested solutions tangible and easy to communicate in UI design direction.
The next step is to turn these ideas into high-fidelity prototypes that feel real, test well, and deliver the desired business outcomes.
Work Experience
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Senior Product Designer
April 2023 - Present
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Senior Product Designer
Scale up environment
Nov 2021 - April 2023
In this role, I led design for my squad and helped to build an intuitive and frictionless shopping experience for our customers, ensuring that it was relevant to them. I delivered reliable and performant solutions which met our customer's needs.
Led the design direction to uplift Catch’s filter experience across web and native apps. The uplift focused on addressing many of the key pain points we had captured through user interviews since its release several years ago. At a high level, the new design focuses on guided end-to-end customer journeys rather than a single-page interface design. The goal was to improve product filters which will, in turn, help customers find what they want faster and with more accuracy.
I helped to implement design practices across the business, resulting in an average design initiative being cut from months to weeks. In addition, the new processes have emphasised ensuring we are designing the right thing and engaging the right stakeholders at the right time, leading to a significant reduction in rework and improved design quality.
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Senior Designer
Sep 2017 - Nov 2021
In this role I was responsible for conceptualising, implementing, and championing the design language of the CBRE brand and design system to solve clients’ problems.
Facilitating strategy sessions to plan and conduct quantitative and qualitative client research as well as conducting whiteboard sessions to understand and define client needs and problems.
Delivery of a business development app that helped brokers to build a value proposition for clients while supporting their solution with templates, resources, and guides through the process.
This includes working closely with multiple stakeholders to understand the design strategy as well as developing a deep understanding of client goals and needs to inform solutions.
Mentoring Junior designers on the team.
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Digital Designer
Nov 2015 - Sep 2017
Providing professional design and communication solutions for the Institute’s projects, products, and initiatives across digital platforms
Designing and developing landing pages, microsites, and EDM
Developing the Institute’s identity through creative communication projects led by the Marketing and Communications team
Developing and implementing brand guidelines as well as graphic concepts for various digital and print campaigns
Providing creative solutions for the Institute’s external communications and collaborating with various internal stakeholders on creative solutions for developing the Institute’s brand.
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Senior Designer
May 2011 - Present
Working with various clients across multiple industries to shape and deliver products & services from brief to end-use. Some of these include; property & construction, recruitment & project management, e-commerce, and the built environment.
- ULO Australia
- Vanessa Parker Interior Design
- Enhanced Resourcing
- Yorkshire Property
- Ovarian Cancer Research Foundation
- Parker Management Group
- Recruitment Advisory Services
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Founding Member
Jan 2011 - Feb 2014
Co-founder of a bespoke screen printing and graphic design studio. With the two other founding members, we created a business plan and liaised with government and local organisations to obtain grants and studio space.
We collaborated with local artists and clients on events and other graphic and printing needs. Like printing artwork, t-shirts, and tote bags as well as other mediums.
I trained junior staff and helped to provide screen printing classes to the public.
Education
Tractor Design School
UX Design
2016
Coursework included: Agile Development, UX Research, Ideation and Digital Design, Wireframes and IA, Prototyping, and User Experience Design.
Shillington Education
Certificate IV in Visual Communications
2013 - 2014
Coursework included: Design Theory, Design Principles, Human Centred Problem Solving, Design Fundamentals (Typography and typesetting, Grids and colour theory), and Design programs (Adobe creative suite and Figma).