Senior Product Designer

Scale up environment

Nov 2021 - April 2023

In this role, I led design for my squad and helped to build an intuitive and frictionless shopping experience for our customers, ensuring that it was relevant to them. I delivered reliable and performant solutions which met our customer's needs.

Led the design direction to uplift Catch’s filter experience across web and native apps. The uplift focused on addressing many of the key pain points we had captured through user interviews since its release several years ago. At a high level, the new design focuses on guided end-to-end customer journeys rather than a single-page interface design. The goal was to improve product filters which will, in turn, help customers find what they want faster and with more accuracy.

I helped to implement design practices across the business, resulting in an average design initiative being cut from months to weeks. In addition, the new processes have emphasised ensuring we are designing the right thing and engaging the right stakeholders at the right time, leading to a significant reduction in rework and improved design quality.

Senior Designer

Sep 2017 - Nov 2021

In this role I was responsible for conceptualising, implementing, and championing the design language of the CBRE brand and design system to solve clients’ problems.

Facilitating strategy sessions to plan and conduct quantitative and qualitative client research as well as conducting whiteboard sessions to understand and define client needs and problems.

Delivery of a business development app that helped brokers to build a value proposition for clients while supporting their solution with templates, resources, and guides through the process.

This includes working closely with multiple stakeholders to understand the design strategy as well as developing a deep understanding of client goals and needs to inform solutions.

Mentoring Junior designers on the team.

Digital Designer

Nov 2015 - Sep 2017

Providing professional design and communication solutions for the Institute’s projects, products, and initiatives across digital platforms

Designing and developing landing pages, microsites, and EDM

Developing the Institute’s identity through creative communication projects led by the Marketing and Communications team

Developing and implementing brand guidelines as well as graphic concepts for various digital and print campaigns

Providing creative solutions for the Institute’s external communications and collaborating with various internal stakeholders on creative solutions for developing the Institute’s brand.

Senior Designer

May 2011 - Present

Working with various clients across multiple industries to shape and deliver products & services from brief to end-use. Some of these include; property & construction, recruitment & project management, e-commerce, and the built environment.

- ULO Australia

- Vanessa Parker Interior Design

- Enhanced Resourcing

- Yorkshire Property

- Ovarian Cancer Research Foundation

- Parker Management Group

- Recruitment Advisory Services

Founding Member

Jan 2011 - Feb 2014

Co-founder of a bespoke screen printing and graphic design studio. With the two other founding members, we created a business plan and liaised with government and local organisations to obtain grants and studio space.

We collaborated with local artists and clients on events and other graphic and printing needs. Like printing artwork, t-shirts, and tote bags as well as other mediums.

I trained junior staff and helped to provide screen printing classes to the public.