30+
30+
Awards.
Awards.
32+
32+
Investments.
Investments.
10K
10K
Users.
Users.
Alex Pacheco
Lead Product designer
Hi, I'm Alex, designer with 10+ years of crafting elegant digital experiences that drive change and leave a positive mark
Hi, I'm Alex, designer with 10+ years of crafting elegant digital experiences that drive change and leave a positive mark
Hi, I'm Alex, designer with 10+ years of crafting elegant digital experiences that drive change and leave a positive mark
Drop me a follow
Drop me a follow
Melbourne
Melbourne
Selected work
[2019 -2025]
Catch
Helping Australians shop with ease
Catch
Helping Australians shop with ease
Catch
Helping Australians shop with ease
National Australia Bank
Making money management effortless
National Australia Bank
Making money management effortless
National Australia Bank
Making money management effortless
ULO
A playful e-commerse site
ULO
A playful e-commerse site
ULO
A playful e-commerse site
CBRE Growth Platform
Empowering brokers to deliver for clients
CBRE Growth Platform
Empowering brokers to deliver for clients
CBRE Growth Platform
Empowering brokers to deliver for clients
Alex Pacheco
Lead Product designer
My love for design started with a fascination for the interplay between form and function, with it’s quiet power that shapes the world around us. I've worked in fintech, e-commerce, creative fields, and the built environment trying to simplify complexity while building product’s that are not only usable, but truly valuable. My craft is grounded in human-centered design, with a balance of product intuition and systems thinking. I’ve embraced ambiguity as a superpower that influences thinking, creativity and resilience. It’s the sweet spot where ideas ruminate, stakeholders align, and helps drive design-led thinking in environments where impact matters.
My love for design started with a fascination for the interplay between form and function, with it’s quiet power that shapes the world around us. I've worked in fintech, e-commerce, creative fields, and the built environment trying to simplify complexity while building product’s that are not only usable, but truly valuable. My craft is grounded in human-centered design, with a balance of product intuition and systems thinking. I’ve embraced ambiguity as a superpower that influences thinking, creativity and resilience. It’s the sweet spot where ideas ruminate, stakeholders align, and helps drive design-led thinking in environments where impact matters.
My love for design started with a fascination for the interplay between form and function, with it’s quiet power that shapes the world around us. I've worked in fintech, e-commerce, creative fields, and the built environment trying to simplify complexity while building product’s that are not only usable, but truly valuable. My craft is grounded in human-centered design, with a balance of product intuition and systems thinking. I’ve embraced ambiguity as a superpower that influences thinking, creativity and resilience. It’s the sweet spot where ideas ruminate, stakeholders align, and helps drive design-led thinking in environments where impact matters.
Father of two
Currently working at NAB
Relocating to Dublin
What my colleges say
Driving clarity through design and collaboration
Alex brings clarity and momentum by aligning strategy, product, and design, turning complexity into cohesive, customer-focused outcomes. His leadership in data visualisation and component design exemplifies end-to-end ownership, cross-functional collaboration, and a genuine commitment to elevating others and the craft of design.
Jen Heazlewood
Head of Design
Driving clarity through design and collaboration
Alex brings clarity and momentum by aligning strategy, product, and design, turning complexity into cohesive, customer-focused outcomes. His leadership in data visualisation and component design exemplifies end-to-end ownership, cross-functional collaboration, and a genuine commitment to elevating others and the craft of design.
Jen Heazlewood
Head of Design
Driving clarity through design and collaboration
Alex brings clarity and momentum by aligning strategy, product, and design, turning complexity into cohesive, customer-focused outcomes. His leadership in data visualisation and component design exemplifies end-to-end ownership, cross-functional collaboration, and a genuine commitment to elevating others and the craft of design.
Jen Heazlewood
Head of Design
Creating alignment and purpose through design
Alex is a collaborative design leader who brings focus and direction to complex initiatives. His strategic contributions to the Financial Wellbeing Hub, grounded in research, simplicity, and customer insight, have shaped the vision and strengthened alignment across teams. Even with challenging stakeholders, he consistently champions better experiences and a shared, design-led approach.
Shruti Thakor
Product Designer
Creating alignment and purpose through design
Alex is a collaborative design leader who brings focus and direction to complex initiatives. His strategic contributions to the Financial Wellbeing Hub, grounded in research, simplicity, and customer insight, have shaped the vision and strengthened alignment across teams. Even with challenging stakeholders, he consistently champions better experiences and a shared, design-led approach.
Shruti Thakor
Product Designer
Creating alignment and purpose through design
Alex is a collaborative design leader who brings focus and direction to complex initiatives. His strategic contributions to the Financial Wellbeing Hub, grounded in research, simplicity, and customer insight, have shaped the vision and strengthened alignment across teams. Even with challenging stakeholders, he consistently champions better experiences and a shared, design-led approach.
Shruti Thakor
Product Designer
Championing simplicity and customer impact
Alex designed the new Savings experience from the ground up using real customer insight, resulting in a simple, intuitive feature embraced by over 80,000 customers in its first month. He consistently champions the customer voice, balancing clarity of vision with technical depth through initiatives like onboarding D3.js for richer data visualisation. A true advocate for simplicity and collaboration, Alex leads by example and elevates those around him.
Leanne Haire
Product Manager
Championing simplicity and customer impact
Alex designed the new Savings experience from the ground up using real customer insight, resulting in a simple, intuitive feature embraced by over 80,000 customers in its first month. He consistently champions the customer voice, balancing clarity of vision with technical depth through initiatives like onboarding D3.js for richer data visualisation. A true advocate for simplicity and collaboration, Alex leads by example and elevates those around him.
Leanne Haire
Product Manager
Championing simplicity and customer impact
Alex designed the new Savings experience from the ground up using real customer insight, resulting in a simple, intuitive feature embraced by over 80,000 customers in its first month. He consistently champions the customer voice, balancing clarity of vision with technical depth through initiatives like onboarding D3.js for richer data visualisation. A true advocate for simplicity and collaboration, Alex leads by example and elevates those around him.
Leanne Haire
Product Manager
Recent experience
2023 - 2026
Principal Product Designer
National Australia Bank (NAB)
2 Years and 9 months
My role at NAB is to drive the design quality of our digital money management ecosystem. This involved shaping vision and strategy, driving research into actionable outcomes, and delivering simple, connected tools that millions of customers rely on. I lead other designers, mentor across the team, and help set the standards for NAB’s design system and ways of working. I thrive on collaboration with product, engineering, research, and marketing, bringing alignment from the earliest problem framing through to shipped experiences. Beyond projects, I contributed to the wider design practice — elevating our craft, building scalable systems, and helping the team grow into stronger, more confident designers.
2021 - 2023
Senior Product Designer
Catch.com.au
2 Years and 5 months
Responsible for my squad and shaped the shopping experience to be intuitive, relevant, and frictionless for millions of customers. I drove the redesign of Catch’s product filters across web and native apps — moving from a static, single-page interface to guided, customer-first journeys. The result was faster, more accurate product discovery, addressing long-standing pain points surfaced through research and customer interviews. Beyond delivery, I introduced stronger design practices across the business, reducing average initiative timelines from months to weeks. By championing collaboration and ensuring we designed the right things with the right stakeholders, I helped lift the quality, speed, and impact of design across Catch.
2017 - 2021
Senior UX Designer
CBRE
4 Years
Responsible for building products and services that deliver successful solutions to its clients. Some of which include a concierge app for clients and tenants and a business development tool streamlining how brokers communicate value to clients. I helped implement CBRE’s new design system, facilitated workshops to align product and business goals, and worked hands-on from research and prototyping through to final delivery. A key outcome was a business development app that reduced proposal turnaround times and improved pitch consistency across teams. I also mentored junior designers and embedded structured design practices that improved collaboration and delivery quality across the organisation.
2015 - 2017
Senior Digital Designer
Australia Institute of Architects
2 Years and 7 months
My role at the Institute was to led the creative direction and design across digital and communication touch points — helping elevate the organisation’s brand and member experience. I designed and developed landing pages, micro-sites, and EDM campaigns for events and conferences that translated complex information into clear, engaging stories. Working closely with internal teams, I shaped the Institute’s identity through consistent brand expression and visual storytelling. I developed brand guidelines, crafted campaign systems, and created visual concepts that strengthened recognition and trust. Beyond execution, I acted as a bridge between strategy and design — ensuring every initiative, from digital content to print materials, communicated the Institute’s purpose with clarity, and creativity.
2011 - 2020
Senior UX Designer
Freelance contract work
9 Years
As an independent designer, I’ve collaborated with clients across industries — from property and construction to e-commerce, recruitment, and the not-for-profit sector — to design and deliver digital products and brand experiences. Partnering directly with founders and teams, I defined strategy, created brand systems, and built intuitive interfaces that balanced creativity with commercial value. My work for clients including ULO Australia, Yorkshire Property, and the Ovarian Cancer Research Foundation reflected my focus on clarity, collaboration, and purpose-led design.
2010 - 2013
Co-founder
Damn Fine Print Dublin
3 Years
As a Co-founder of Damn Fine Print, a bespoke screen-printing and graphic design studio, I helped build the business from the ground up — from developing the business plan and securing government grants to setting up the studio and shaping its creative direction. We collaborated with local artists, designers, and community groups to produce limited-edition prints, apparel, and event materials that celebrated craft and creativity. I trained junior staff, ran screen-printing workshops for the public, and helped foster a vibrant creative community that blended design, art, and hands-on production.
2023 - 2026
Principal Product Designer
National Australia Bank (NAB)
2 Years and 9 months
My role at NAB is to drive the design quality of our digital money management ecosystem. This involved shaping vision and strategy, driving research into actionable outcomes, and delivering simple, connected tools that millions of customers rely on. I lead other designers, mentor across the team, and help set the standards for NAB’s design system and ways of working. I thrive on collaboration with product, engineering, research, and marketing, bringing alignment from the earliest problem framing through to shipped experiences. Beyond projects, I contributed to the wider design practice — elevating our craft, building scalable systems, and helping the team grow into stronger, more confident designers.
2021 - 2023
Senior Product Designer
Catch
2 Years and 5 months
Responsible for my squad and shaped the shopping experience to be intuitive, relevant, and frictionless for millions of customers. I drove the redesign of Catch’s product filters across web and native apps — moving from a static, single-page interface to guided, customer-first journeys. The result was faster, more accurate product discovery, addressing long-standing pain points surfaced through research and customer interviews. Beyond delivery, I introduced stronger design practices across the business, reducing average initiative timelines from months to weeks. By championing collaboration and ensuring we designed the right things with the right stakeholders, I helped lift the quality, speed, and impact of design across Catch.
2017 - 2021
Senior UX Designer
CBRE
4 Years
Responsible for building products and services that deliver successful solutions to its clients. Some of which include a concierge app for clients and tenants and a business development tool streamlining how brokers communicate value to clients. I helped implement CBRE’s new design system, facilitated workshops to align product and business goals, and worked hands-on from research and prototyping through to final delivery. A key outcome was a business development app that reduced proposal turnaround times and improved pitch consistency across teams. I also mentored junior designers and embedded structured design practices that improved collaboration and delivery quality across the organisation.
2015 - 2017
Senior Digital Designer
Australia Institute of Architects
2 Years and 7 months
My role at the Institute was to led the creative direction and design across digital and communication touch points — helping elevate the organisation’s brand and member experience. I designed and developed landing pages, micro-sites, and EDM campaigns for events and conferences that translated complex information into clear, engaging stories. Working closely with internal teams, I shaped the Institute’s identity through consistent brand expression and visual storytelling. I developed brand guidelines, crafted campaign systems, and created visual concepts that strengthened recognition and trust. Beyond execution, I acted as a bridge between strategy and design — ensuring every initiative, from digital content to print materials, communicated the Institute’s purpose with clarity, and creativity.
2011 - 2020
Senior UX Designer
Freelance contract work
9 Years
As an independent designer, I’ve collaborated with clients across industries — from property and construction to e-commerce, recruitment, and the not-for-profit sector — to design and deliver digital products and brand experiences. Partnering directly with founders and teams, I defined strategy, created brand systems, and built intuitive interfaces that balanced creativity with commercial value. My work for clients including ULO Australia, Yorkshire Property, and the Ovarian Cancer Research Foundation reflected my focus on clarity, collaboration, and purpose-led design.
2010 - 2013
Co-founder
Damn Fine Print Dublin
3 Years
As a Co-founder of Damn Fine Print, a bespoke screen-printing and graphic design studio, I helped build the business from the ground up — from developing the business plan and securing government grants to setting up the studio and shaping its creative direction. We collaborated with local artists, designers, and community groups to produce limited-edition prints, apparel, and event materials that celebrated craft and creativity. I trained junior staff, ran screen-printing workshops for the public, and helped foster a vibrant creative community that blended design, art, and hands-on production.
2023 - 2026
Principal Product Designer
National Australia Bank (NAB)
2 Years and 9 months
My role at NAB is to drive the design quality of our digital money management ecosystem. This involved shaping vision and strategy, driving research into actionable outcomes, and delivering simple, connected tools that millions of customers rely on. I lead other designers, mentor across the team, and help set the standards for NAB’s design system and ways of working. I thrive on collaboration with product, engineering, research, and marketing, bringing alignment from the earliest problem framing through to shipped experiences. Beyond projects, I contributed to the wider design practice — elevating our craft, building scalable systems, and helping the team grow into stronger, more confident designers.
2021 - 2023
Senior Product Designer
Catch
2 Years and 5 months
Responsible for my squad and shaped the shopping experience to be intuitive, relevant, and frictionless for millions of customers. I drove the redesign of Catch’s product filters across web and native apps — moving from a static, single-page interface to guided, customer-first journeys. The result was faster, more accurate product discovery, addressing long-standing pain points surfaced through research and customer interviews. Beyond delivery, I introduced stronger design practices across the business, reducing average initiative timelines from months to weeks. By championing collaboration and ensuring we designed the right things with the right stakeholders, I helped lift the quality, speed, and impact of design across Catch.
2017 - 2021
Senior UX Designer
CBRE
4 Years
Responsible for building products and services that deliver successful solutions to its clients. Some of which include a concierge app for clients and tenants and a business development tool streamlining how brokers communicate value to clients. I helped implement CBRE’s new design system, facilitated workshops to align product and business goals, and worked hands-on from research and prototyping through to final delivery. A key outcome was a business development app that reduced proposal turnaround times and improved pitch consistency across teams. I also mentored junior designers and embedded structured design practices that improved collaboration and delivery quality across the organisation.
2015 - 2017
Senior Digital Designer
Australia Institute of Architects
2 Years and 7 months
My role at the Institute was to led the creative direction and design across digital and communication touch points — helping elevate the organisation’s brand and member experience. I designed and developed landing pages, micro-sites, and EDM campaigns for events and conferences that translated complex information into clear, engaging stories. Working closely with internal teams, I shaped the Institute’s identity through consistent brand expression and visual storytelling. I developed brand guidelines, crafted campaign systems, and created visual concepts that strengthened recognition and trust. Beyond execution, I acted as a bridge between strategy and design — ensuring every initiative, from digital content to print materials, communicated the Institute’s purpose with clarity, and creativity.
2011 - 2020
Senior UX Designer
Freelance contract work
9 Years
As an independent designer, I’ve collaborated with clients across industries — from property and construction to e-commerce, recruitment, and the not-for-profit sector — to design and deliver digital products and brand experiences. Partnering directly with founders and teams, I defined strategy, created brand systems, and built intuitive interfaces that balanced creativity with commercial value. My work for clients including ULO Australia, Yorkshire Property, and the Ovarian Cancer Research Foundation reflected my focus on clarity, collaboration, and purpose-led design.
2010 - 2013
Co-founder
Damn Fine Print Dublin
3 Years
As a Co-founder of Damn Fine Print, a bespoke screen-printing and graphic design studio, I helped build the business from the ground up — from developing the business plan and securing government grants to setting up the studio and shaping its creative direction. We collaborated with local artists, designers, and community groups to produce limited-edition prints, apparel, and event materials that celebrated craft and creativity. I trained junior staff, ran screen-printing workshops for the public, and helped foster a vibrant creative community that blended design, art, and hands-on production.
15 days
Distance to customer
2760+
People interviewed
1st
Best Digital Banking Initiative 2025
Recent articles
I write about the future of design and the life of a product designer.
Designing for everyone
Designing for everyone
Sep 20, 2025
Designing for everyone
Designing for everyone
Sep 20, 2025
Finding your first gig
Finding your first gig
May 22, 2025
Finding your first gig
Finding your first gig
May 22, 2025
Design systems in the age of AI
Design systems in the age of AI
Feb 8, 2025
Design systems in the age of AI
Design systems in the age of AI
Feb 8, 2025
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